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SD Must Die

I have about a day and a half to take in the IBC exhibition in Amsterdam, and half a day in, my feet want to fall off.

Today's goal was to find where the major players were exhibiting, and what they were showing off, but first - you noticed what they weren't showing off - SD was nowhere to be seen. Actually I found one plasma at a stand, showing a grainy version of ESPN, but that was it.

In short, HD is king.

One of the smaller stands I stopped at was a demonstration of the Markerless real-time Tracking for Augmented Reality Image Synthesis system, or Matris.

This project is attempting to come up with a way to insert virtual 3D rendered objects into a live video stream, without the use of special motion tracking and position tracking studio equipment. The demo they were showing off was a bit shaky, but the concept was very clever. They were able to virtually insert a checkers board onto a table forming part of a live set, which stayed put while the camera was tracked and panned, and even while the camera was taken off the tripod and shoulder held. It was some interesting stuff.

While wondering around some more I was pounced on by people from Forbidden, a UK based company punting a video editing system, written in Java and delivered via the web. An interesting idea.

I then found the Apple stand, and to be honest I was expecting more bling. They were showing off the HD versions of Final Cut Pro and others, but I was destined to be sucked into a demo by Autodesk.

My interest in IBC was more on the content delivery side, but it wasn't difficult getting sucked into the demos for Flame, and Smoke. Their systems on demo were all Redhat Linux based, which was interesting to see, and were being demoed at full HD throughout.

Autodesk were punting the Infiniband system for interconnects between clustered systems. They showed how a Smoke installation, and a second Flame installation, were able to remotely access the same HD video, at full HD frame rate, at the same time, with virtually no latency, and with room to spare. Autodesk were at pains to point out that they support Gigabit Ethernet and 10GBE too, so they are probably hedging their bets somewhat as to which technology might win in future.

The fun continues tomorrow.

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